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Accessing the long-tail with the right incentives

Apologies for the delay in getting this piece out. Summer weather and the birth of a baby make focusing on writing articles a lot harder. In my last article I promised to discuss incentives that OEMs can deploy to encourage the end users of their machines to contact them to...

By Roy ChikballapurPosted September 18, 2020Tags: digitalisation, ecommerce, incentives, Long-tail, OEM, service
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5 tips for getting spare parts e-commerce right

Roy Chikballapur shares 5 tips for getting spare parts e-commerce right.

By Roy ChikballapurPosted May 19, 2020Tags: digitalisation, e-commerce, machinery, Qommerce App, seva, spare parts, tips, web shop
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