The Product Manager’s guide for Smart Services (Part2)

Monetization strategies for smart services This is the second in a 3-post article series on Smart Services. You can read the first article on building a strong business case here. A challenge that a lot of machinery companies that we speak to are struggling with, is finding the right monetisation model...

The Product Manager’s guide for Smart Services (Part 1)

Building the customer business case for smart services: Starting with Why In this series of posts, I address service product management topics around building smart services - more specifically remote monitoring/predictive maintenance/prescriptive maintenance services for industrial machinery OEMs. Product Managers, in my mind, are mini-CEO’s of such offers and are...